When Does The Rolex 24 Start 2025. The 2025 rolex 24 at daytona international speedway will kick off the year at the world center of racing with a typically rich tapestry of sports cars in fresh storylines. The rolex 24 starts at 1:40 pm est (local time) on saturday, 25 january, and should finish at the same time on sunday, 26 january.

But the racing festivities really start thursday at daytona international speedway. Celebrate with the rolex 24 champions in the hard rock bet fanzone and mobile 1 victory lane